Go Saints, and all, but the really awesome things about last night’s game have nothing to do with football. As anybody off the street knows, the real story of the Super Bowl is the ads, some of the most expensive spots on TV each year and the result of millions and millions of dollars in research, creative and production expenses. Millions of millions. The Super Bowl Ad is its own mini-industry. Think about that and weep as you recount some of the biggest and most awesome hits from the 2010 Super Bowl.
1. Frequent pauses to explain random Internet culture references to co-viewers. “No, mom, that’s Tay Zonday. He wrote a song called “Chocolate Rain” and put it on YouTube and he became kind of Internet popular, which is the kind of popular where you get booked on Jimmy Kimmel but not the kind of popular where most of Kimmel’s audience knows who you are. No, that isn’t the bird from Cinderella. That’s Twitter. Well, Twitter is….” [Incidentally - Vizio wins this year's distinction of Best Ad of the 2008 Super Bowl].
2. The ignition of a pantsless trend in advertising that will likely continue unabated for a few months until CP+B do a Burger King ad where the King has no pants on and there are five suicides directly linked to that TV spot.
3. Discovering that the secret to the Who’s longevity and relatively good preservation is an almost total lack of energy in their performances. Watching Pete Townshend lazily windmill his arm around his guitar was like having my heart turned to stone. I think next year, the Super Bowl should abandon the concert format entirely, and have the halftime show be a midfield reading by Dean Koontz or selections from Les Miserables performed by cats in 18th century French garb. A giant TV screen displaying Facebook updates about the Super Bowl for 25 minutes. Wolves turned loose in the stadium. Anything.
4. Another trend for 2010? Hating women, all of whom are joyless tyrants preventing men from taking control of their own adult lives.
5. Danica Patrick. Is it just me, or is she in every goddamn ad that didn’t feature Megan Fox or Betty White? Also, see #4 re: those godawful GoDaddy commercials that make me feel like I need to take a shower after each time I see one, just so that I stop feeling icky. We can show those all day long, but can’t show implied making out between two guys just once? I mean, granted, it’s not something I’m chomping at the bit to watch, but really CBS?
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