Posts tagged as:

Marketing

Five Awesome Things About The Super Bowl

8 February 2010

Go Saints, and all, but the really awesome things about last night’s game have nothing to do with football.  As anybody off the street knows, the real story of the Super Bowl is the ads, some of the most expensive spots on TV each year and the result of millions and millions of dollars in [...]

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A Post About Maybe Personal Branding Or Something

15 October 2009

AKA, I’m just going to ramble a bit to get a post up. Because the kids are big into personal branding right now.  Personally, I loathe the idea of sublimating a person’s net worth down into a marketing message (in case you’re wondering about my verb choice there, it’s there to indicate how personal branding [...]

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Data, Stapled and Collated

9 October 2009

So, I’ve had a few questions from various corners about the results of the survey from earlier in the week – what the results were like, what my ideal answers are, whether or not anybody came close. For the first question, as indicated in the same post, I’m hoping for cute, sane and nice. Out [...]

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Small Press Marketing – How To Fix It

29 September 2009

One of the things I notice when I go to cons is that small press (the small small presses, not the Top Shelves or the Fantagraphii) and self-publishers don’t get how to market their work a lot of times.  The future of the medium for them lies in leveraging the web, but I still see [...]

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Persuasive Advertising

30 June 2009

Although Jim Henson’s Wilkins Coffee ads are probably most notable for the unmistakable traces of The Muppet Show that appear in their DNA, the thing that I always appreciated about them was the wanton puppet violence. In an era where Crispin Porter + Bogusky can make The King work as a viable campaign for Burger [...]

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